The ads play on (often harmful) stereotypes, beliefs or emotions and reinforces questionable behaviour.įor example, in most ads for Project Makeover, which is targeted at a female audience, the make-over ads focus on body areas that should be adjusted to arbitrary social standards – like removing glasses or shaving body hair, added to that the outcome of these are that the character is trying to impress a man, and that regardless this is a negative experience for the character.
Gems that I found on a subreddit dedicated to bad mobile ads. Since then, the ads went downhill from there as more advertisers are trying to manipulate the behaviour and vanity of people. Yes, I am talking about gems like these: These ads quite often have very little to do with the game play itself and might be a misleading and not what the user expect.
These ads became so similar, it would be easy to confuse the two. If forced to watch an ad, you might as well be entertained. Then in 2019, we reached a new level of competitive copying thanks to Matchington Mansion and Homescapes. Occasionally using playables to highlight the game mechanics. Game ads where initially created to show off the game and give you an idea what it’s about. It makes finding something to play very hard, with approximately 300 new games getting added to the Google Play Store daily. High Heels being one of the most successful examples, and the clones include anything from growing your hair, keeping your nails long, or this very weird one where you lick different types of food. If it’s not the current hyper-casual star of the moment, you will probably run into the play-to-win-so-buy-all-the-in-app-currencies-or-watch-an-advert trap. The current trend being weird puzzle runners where you collect a certain item and have to dodge obstacles to make sure you have as much of the item as possible. If you download anything from free top charts, you are likely to get bombarded with ads every 60 seconds, and its likely to be a knock-off of a clone.
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